Privacy Policy

1. Introduction

Insights Warehouse (Pty) Ltd ("we," "us," or "our") is committed to protecting your privacy and complying with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African data protection laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our social media analytics platform and services.

2. Information We Collect

2.1 Personal Information

We collect the following types of personal information:

• Account Information: Name, email address, company name, and contact details
• Authentication Data: Login credentials and authentication tokens
• Payment Information: Billing address and payment details (processed securely through third-party payment processors)
• Social Media Data: Analytics and insights from connected social media accounts (Facebook, Instagram, LinkedIn, X/Twitter)
• Usage Data: Information about how you use our platform, including IP addresses, browser type, and device information

2.2 Automatically Collected Information

When you access our services, we automatically collect:

• Log data and analytics
• Cookies and similar tracking technologies
• Device and connection information

3. How We Use Your Information

We process your personal information for the following lawful purposes under POPIA:

• Service Delivery: To provide, maintain, and improve our social media analytics services
• Account Management: To create and manage your account
• Report Generation: To generate white-labeled reports and analytics
• Communication: To send service updates, technical notices, and support messages
• Analytics: To analyze usage patterns and improve our platform
• Legal Compliance: To comply with applicable laws and regulations
• Security: To detect, prevent, and address fraud and security issues

4. Legal Basis for Processing

Under POPIA, we process your personal information based on:

• Consent: Where you have given explicit consent
• Contractual Necessity: To fulfill our contractual obligations to you
• Legitimate Interests: For business operations and service improvement
• Legal Obligations: To comply with South African laws

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist in providing our services (e.g., cloud hosting, payment processing)
• Social Media Platforms: To access and retrieve analytics data from your connected accounts
• Legal Requirements: When required by South African law or court orders
• Business Transfers: In connection with mergers, acquisitions, or asset sales

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and updates
• Employee training on data protection
• Incident response procedures

7. Your Rights Under POPIA

As a data subject in South Africa, you have the following rights:

• Right to Access: Request access to your personal information
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal information
• Right to Object: Object to processing of your personal information
• Right to Data Portability: Receive your data in a structured format
• Right to Withdraw Consent: Withdraw previously given consent
• Right to Lodge a Complaint: File a complaint with the Information Regulator

To exercise these rights, contact us at: info@insightswarehouse.co.za

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

When information is no longer needed, we securely delete or anonymize it in accordance with POPIA requirements.

9. International Data Transfers

Your data is primarily stored and processed in South Africa. If we transfer data outside South Africa, we ensure appropriate safeguards are in place as required by POPIA, including:

• Binding corporate rules
• Standard data protection clauses
• Adequate protection in the recipient country

10. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences
• Understand how you use our platform
• Improve user experience
• Analyze performance

You can control cookies through your browser settings.

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending you an email notification for significant changes

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, contact us:

14. Information Regulator

If you have concerns about how we handle your personal information, you may lodge a complaint with the Information Regulator (South Africa):